examples of persuasive communication in academic contexts

Life skills such as budgeting, money management, and healthy living can increase confidence. Explicitly stating the take-home message and main question in the speech helps the audience process the information and helps a speaker keep only the information relevant to them, which helps prevent information overload. The main points of your persuasive speech and the supporting material you include serve as evidence. Presenting a rational and logical argument is important, but speakers can be more effective persuaders if they bring in and refute counterarguments. Do not be afraid of silence. Although based in psychology, such persuasive strategies are regularly employed and researched in communication due to their role in advertising, marketing, politics, and interpersonal relationships. Dannels, D. P., Time to Speak Up: A Theoretical Framework of Situated Pedagogy and Practice for Communication across the Curriculum, Communication Education 50, no. Explain how speakers appeal to logos and pathos. Students should put various authors in conversation with one another by comparing and contrasting the various perspectives and identifying themes within the research. Richmond, V. P., Derek R. Lane, and James C. McCroskey, Teacher Immediacy and the Teacher-Student Relationship, in Handbook of Instructional Communication: Rhetorical and Relational Perspectives, eds. Copyright 2003-2023 Therefore conference presenters must use their editing skills to cut their papers down to fit their time limit. Aside from being judged on how technical information is broken down as a speaker in a technical class may be, speakers in education and training are evaluated more on their nonverbal communication. Trustworthiness refers to the degree that audience members perceive a speaker to be presenting accurate, credible information in a nonmanipulative way. Dannels, D. P., Learning to Be Professional: Technical Classroom Discourse, Practice, and Professional Identity Construction, Journal of Business and Technical Communication 14, no. In any case, presentations in the social sciences may be informative or persuasive but should be socially relevant and research based. Ethos, logos, and pathos were Aristotles three forms of rhetorical proof, meaning they were primary to his theories of persuasion. An example of professional persuasive communication is my uncle's email to the manager suggesting a more convenient data storage method in cloud applications. Using cognitive dissonance as a persuasive strategy relies on three assumptions: (1) people have a need for consistency in their thinking; (2) when inconsistency exists, people experience psychological discomfort; and (3) this discomfort motivates people to address the inconsistency to restore balance (Stiff & Mongeau, 2003). Speakers are more likely to be successful at focusing on safety, social, and self-esteem needs. Since communication is such a necessary business Which Illinois Schools Offer Communications Degrees? Persuasive Communication in Different Contexts | Free Essay Example Carefully choosing supporting material that is verifiable, specific, and unbiased can help a speaker appeal to logos. In the humanities, visual support is not as central as it is in many other fields (Dannels, 2001). Although we have an understanding of how the typical classroom functions, since we have been socialized into it, the online classroom presents a whole new set of variables and challenges. Identify the parts of the rhetorical situation. Persuasion is difficult because changing views often makes people feel like they were either not informed or ill informed, which also means they have to admit they were wrong about something. City Temple SDA Church, Dallas, Texas Februrary 2, 2013, Oakwood University, Dynamic Priase CC BY-SA 2.0. Here are some examples of persuasion in various contexts to help you think about examples from your own experience: A post on a social media site about the need for sidewalks in your neighborhood so kids can get to school safely An email to your boss proposing a new safety procedure Ask them what they like about the course and for suggestions for improvement. Context, creativity and critical reflection: Education in correctional institutions. Qualitative researchers value the subjectivity that comes from individual perspectives and seek to capture the thoughts and feelings of research participants and convey them using descriptive writing that allows readers to think, see, and feel along with the participant. Which strategies for speaking in that area have you already witnessed among your professors or classmates? The fourth tier includes training in social and life skills that most people learn through family and peer connections, which many prisoners may not have had. By adopting this framework, scholars of PR . The purpose of this qualitative case study is to investigate the most common communication problems from the views of faculty members at the Middle East Technical University in Ankara, Turkey. Positive and negative motivation can be combined with social appeals. Monitor and manage student progress by communicating with students about missed and upcoming assignments. Include notes to yourself to stop and ask for questions or pose a direct question to the audience. They are ethos, logos, pathos, positive motivation, negative motivation, cognitive dissonance, appeal to safety needs, appeal to social needs, and appeal to self-esteem needs. Knowing how to speak in discipline-specific ways can help you be a more successful student. Studies in the Education of Adults, 35(2), 157172. Academic communication, also called scholarly communication, refers to methods of communication that are highly structured and generally only used in pedagogical settings. Some speakers attempt to appeal to self-actualization needs, but I argue that this is difficult to do ethically. Undergraduate students, graduate students, faculty, and administrators have opportunities to present at academic conferences, which are local, regional, national, or international events at which students, teachers, professionals, and practitioners gather to discuss and share knowledge in a particular field of study. Analyze what makes this example effective and consider how academic persuasion differs from other contexts. Students in the arts may give presentations on fine arts like painting and sculpting or performing arts like theater and dance. This communicative process starts in the classroom (Dannels, 2001). Your school may very well have a communication across the curriculum program that includes requirements for foundational speaking and writing skills that are then built on in later classes. Learn more about how Pressbooks supports open publishing practices. Conversely, negative motivation implies or states that failure to follow a speakers advice will result in negative consequences. When do fear appeals cross the line? Education doesnt just improve the lives of the prisoners; it also positively affects the people who work in prisons. Organized Persuasive Communication: A new conceptual framework for It proposes that people actively consume specific media channels to satisfy their needs. Research shows that messages are more persuasive when arguments and their warrants are made explicit (Stiff & Mongeau, 2003). Which Georgia Schools Offer a Communications Major or Degree? Social sciences include psychology, sociology, criminology, and political science, among others. two main research questions: (a) in line with the literature concerning persuasive communication, what were the main variables that social advertising concerning health attitudes and behaviors relied Making a more conscious effort to view the classroom as a training ground that simulates, but doesnt replicate, the environment of your chosen career field can make your transition from student to practitioner more successful (Dannels, 2000). Which Schools Offer Communications Degrees in the San Jos, CA Area? The purpose of this qualitative case study is to investigate the most common communication problems from the views of faculty members at the Middle East Technical University in Ankara, Turkey. However, the goal of such courses has changed in recent years to focus more on educating professionals rather than training technicians (Dannels, 2000). This functions like the thesis statement of a typical informative or persuasive speech. The threat must be credible and supported by evidence. After all, a person who doesnt have food, air, or water isnt very likely to want to engage in persuasion, and it wouldnt be ethical to deny or promise these things to someone for persuasive gain. Biomedical Informatics: Salary and Career Facts, Biological Scientist Education Requirements, Elementary Principal: Career Summary, Employment Outlook, and Education Requirements. CM220M1 Defining Effective Communication in Different Contexts According to a 2007 article by Behan in the. What are some positives and negatives of online learningfrom a teachers perspective and from a students perspective? Describe an example of persuasive communication in an academic context. The existence and power of peer pressure is a testament to the motivating power of social needs. This is not the case, however, as scientists are increasingly being expected to interact with various stakeholders, including funding sources, oversight agencies, and the public. When a scholar needs to publish a new discovery, or your teacher needs to inform you of the resources that you can use for a homework assignment, they must use a particular channel of communication. Which Mississippi Universities Offer Communications Majors? Communication in an academic context. Preview: Today, I invite you listen with an open mind as I discuss the need for prisoner education, a curriculum that will satisfy that need, and some benefits of prisoner education. persuasive communication - Strictly Writing When preparing the presentation, follow these steps: determine the take-home message, determine the main question, add supporting material, and compose the introduction and conclusion (Morgan & Whitener, 2006). Speakers develop ethos by. Persuasive Language in ELT-Related Ads on Social Media Students could also organize a debate against students on the outside, which could allow the prisoners to interact (face-to-face or virtually) with other students and allow them to be recognized for their academic abilities. This could be a memo, email, presentation, or professional conversation. We also become part of interest groups or social or political groups that help create our sense of identity. Think of how stirring Martin Luther King Jr.s I Have a Dream speech was due to his ability to evoke the emotions of the audience. An entry on eHow.com by Kinney about the benefits of prisoners getting GEDs notes that a successful educational program in a prison can create a more humane environment that will positively affect the officers and staff as well. Perceptions of trustworthiness come from the content of the speech and the personality of the speaker. Rewards can be used for positive motivation, and the threat of punishment or negative consequences can be used for negative motivation. They include physiological, safety, social, self-esteem, and self-actualization needs (Maslow, 1943). Additionally, its very difficult to anticipate how many people will attend your conference sessionit may be forty, or two. Explain the relationship between motivation and appeals to needs as persuasive strategies. The context is the situation, setting, or environment; it is the place and time that you are writing for. Learn.org. The National Communication Association provides useful resources on the how to of academic conferencing including frequently asked questions and professional standards and guidelines that will be helpful when preparing for any conference: http://natcom.org/conventionresources. Transition to conclusion and summary of importance: In closing, its easy to see how beneficial a good education can be to a prisoner. Persuasive Communication: Narrative, Evidence, and Impact is designed for public- and private-sector officials in mid- to senior-level roles who are responsible for communications, public relations, human resources, and corporate social responsibility.. There are many different mental and logical acrobatics that people do to get themselves out of dissonance. Students need to be able to break down complex concepts and progressively build on them while sharing examples and connecting to the bigger picture of the course. Dr. King used powerful and creative language in conjunction with his vocalics to deliver one of the most famous speeches in our history. ELT-related commercial videos and pictures were . A financial planner may persuade by inviting a receiver to imagine prosperity that will result from accepting his or her message. The brochure was produced by an organization called Kids and Cars, whose tagline is Love them, protect them. While the cover of the brochure was designed to provoke the receiver and compel them to open the brochure, the information inside met the ethical guidelines for using fear appeals. The sample of this study consists of 50 faculty members including professors, associate professors, assistant professors, and instructors from five largest departments representing five colleges. When dissonant combinations of notes are played, we react by wincing or cringing because the sound is unpleasant to our ears. The straightforwardness and objectivity of these fields make some people believe that skilled communication is unnecessary, since the process and results speak for themselves. Prisoner education is also needed to break a cycle of negativity and stigma that many prisoners have grown accustomed to. Team projects are common in technical courses, especially in courses related to design, so being able to work effectively in groups and present information as a group is important. Jon Ross Art work newspaper project on wall collected CC BY-ND 2.0. Specific purpose: By the end of my speech, my audience will believe that prisoners should have the right to an education. Reveal online materials as they are relevant. Student speakers in the social sciences present reviews of existing research or the results of original quantitative or qualitative research related to current social issues. Tips for Effective Lectures (Svinicki & McKeachie, 2011), Tips for Effective Discussion Facilitation (Svinicki & McKeachie, 2011). Through UGT, researchers have explored how individuals use media for entertainment, social . Which Schools Offer Communications Degrees in the Phoenix, AZ Area? People go to great lengths and sometimes make poor decisions they later regret to be a part of the in-group. Advertisers often rely on creating a sense of exclusivity to appeal to peoples social needs. Imagine that you will be delivering a persuasive speech to a group of prospective students considering attending your school. Workshops, seminars, courses in academic communications, Grant proposals, science and technology reports, reviewing academic manuscripts, Research methodologies coursework, conference presentation experience, some courses have no prerequisites. This video illustrates how a fear appeal aimed at safety needs can be persuasive. For example, in the case of ESL learners, this might mean extra practice with pronunciation or complex words used in academic argumentation. Purdue University Global responds quickly to information requests through this website. Kinney, A. Speaking in the social sciences is driven by quantitative or qualitative data reviewed in existing literature or from original research projects that focus on historical or current social issues. While academicians now have the ability to share information with all corners of the globe, they must also face an increased risk of plagiarism. Syracuse University responds quickly to information requests through this website. A key communication path in technical fields is between professional and customer/client, but you cant just think of the client as the only person for whom the information must be translated. (New York: Longman, 2001), 342. This program would be ideal for individuals including: Senior leaders in the public sector Research in these fields is based more on existing texts and sources rather than data created through original research as in the sciences and social sciences. Physiological needs form the base of the hierarchy of needs. Identify an academic conference related to your desired career field and visit the conference associations website. More recently, persuasive strategies have been identified based on theories and evidence related to human psychology. Stirring emotions in an audience is a way to get them involved in the speech, and involvement can create more opportunities for persuasion and action. Yet such spellbinding speakers have taken advantage of peoples emotions to get them to support causes, buy products, or engage in behaviors that they might not otherwise, if given the chance to see the faulty logic of a message. Ethos, or credibility, is composed of three dimensions: competence, trustworthiness, and dynamism. Students may also be asked to compare and contrast works of art, literature, or philosophies, which requires synthesis and critical thinking skills. The blog entry at the following link contains useful information about How to Write Killer Conference Session Titles That Attract Attendees: http://jeffhurtblog.com/2010/03/17/how-to-write-killer-conference-session -titles-that-attract-attendees. Describe an example of persuasive communication in an academic context. You may have even taken an online course or may be taking this class online. The question should be open ended, not yes or no. Have follow-up questions prepared to move the discussion along. Correctional education: Characteristics of academic programs serving incarcerated adults. While these are useful programs, prisoner education shouldnt be limited to or focused on those with the least amount of skills. Speakers appeal to logos by presenting factual objective information, using sound reasoning, and avoiding logical fallacies. Speakers develop ethos by being prepared, citing credible research, presenting information in a nonmanipulative way, and using engaging delivery techniques. For this reason, correctly citing sources through annotations or bibliographies is vital to academic communication. Some states have implemented programs that require inmates to attend school for a certain amount of time if they do not meet minimum standards for certain skills such as reading or math. Knowing that speaking is context specific can help you learn which presentation style will earn you a better grade based on the discipline and the course (Dannels, 2001). - Analyze what makes this example effective and consider the expectations for professional communication in your field. using credible supporting material like expert testimony, definitions, statistics, and literal or historical analogies. Craig Anderson Scientists CC BY-SA 2.0. The health and beauty industries may persuade consumers to buy their products by promising increased attractiveness. Thesis statement: There should be education in all prisons, because denying prisoners an education has negative consequences for the prisoner and society, while providing them with an education provides benefits for the prisoner and society. Mary Fishers speech at the 1992 Republican National Convention, A Whisper of AIDS, is one of the most moving and powerful speeches of the past few decades. Persuasive Communication in Different Contexts - 433 Words | Essay Example As we have learned, people are resistant to change and not easy to persuade. As you watch the speech, answer the following questions: Title: Education behind Bars Is the Key to Rehabilitation. Speakers can combine appeals to safety with positive motivation by presenting information that will result in increased safety and security. Emotions lose their persuasive effect more quickly than other types of persuasive appeals. As a student in one of these courses, you will be taught advanced vocabulary, proper grammar, reading comprehension and verbal expression. describing and analyzing effective persuasive communication you have For instance, if the parent of a schoolchild puts up a social media post highlighting the need for sidewalks near the school so as to ensure safety for his or her kids, it would classify as a personal persuasive communication. When planning a presentation at an academic conference, you should spend time creating a sexy and descriptive title. You can see a video example of how this organization effectively uses fear appeals in Video 11.1. Competence refers to the perception of a speakers expertise in relation to the topic being discussed. Two components of dynamism are charisma and energy. What's the Salary for a College Graduate with an Online Degree? When is the conference? Prisoner education can also save cash-strapped states money. While we might think that exposure to conflicting information would lead a rational person to change his or her mind, humans arent as rational as we think. In this week's readings, you will learn about academic writing standards The listings below may include sponsored content but are popular choices among our users. Describe an example of persuasive communication in an academic context. 5 (2000): 28. These programs focus on the importance of writing and speaking skills for further academic, professional, and civic development. Some examples include pursuing higher education and intellectual fulfillment, pursuing art or music, or pursuing religious or spiritual fulfillment. To have an effective persuasive communication in personal, progressional and academic context we have some factors to be considered: *The words that we will use to persuade other people. Which Schools Offer Communications Degrees in the Houston, TX Area? Svinicki, M. and Wilbert J. McKeachie, McKeachies Teaching Tips, 13th ed. Liberty University responds quickly to information requests through this website. Despite the fact that this need is clearly documented, funding for adult and vocational education in correctional education has decreased. The papers that are submitted for review for the conference are usually about twenty-five to thirty pages long. Online students are expected to be more independent, but the instructor should still serve as a guide. Cognitive dissonance refers to the mental discomfort that results from new information clashing with currently held beliefs, attitudes, or values. Learn some effective techniques to use statistics and evidence in your persuasive speech, and see some examples from different topics and contexts. For instance, if the parent of a schoolchild puts up a social media post highlighting the need for sidewalks near the school so as to ensure safety for his or her kids, it would classify as a personal persuasive communication. If so, compare and contrast the advice they offer with the advice in this chapter. A speaker can enhance their perceived competence by presenting a speech based in solid research and that is well organized and practiced. Many online instructors and students are expected to figure it out as they go, which leads to frustrated teachers and students (Ragan, 2011). The research design is nonexperimental and explorative. To help prepare students in technical courses to adapt to these various audiences, instructors often use assignments that ask students to view their classmates and instructor as customers, colleagues, or funding sources that they might encounter once in their career.