F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. The offering is by prospectus only. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Luckily in my first two years as CEO, we continued to expand the footprint of the brand, and increase brand awareness, drive profitability for our franchisees and drive our comp sales. I try to pass along that spirit and advice to others. Get Verified Emails for 1,980 Tropical Smoothie Cafe Employees. We add some spice to it. All of this information may look daunting, yet . Southern-style, all the way! Its in Casco, Maine, Camp Sunshine. Its not just: We have snacks! We have a full-on robust kitchen thats preparing fresh products. And so the way that they impact the communities where they operate is a really big part. Occhiogrosso: During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? In her role as Chief Development Officer, Cheryl drives the brands franchise development sales, real estate and design and construction. And at Tropical Smoothie Cafe, we really focus on the fresh ingredients. He sat down to do an interview with Tim Tang and talked about how his brand is innovating to meet the needs of todays consumers. Such filing does not constitute approval by the Department of Law. And the other misconception, whether you think its uber healthy or not so healthy, is that you, the consumer, the guest have all the choice in the world. Opinions expressed by Forbes Contributors are their own. Ivebeen with Tropical Smoothie since 2010 and was [first] our vice president of franchise development, he told Mashed. The most common Tropical Smoothie Cafe email format is [first_initial] [last] (ex. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. We set company-wide strategic imperatives around these issues immediately.". See where were looking to grow to meet the incredible demand. The reality is the Left Coast, the West coast, Oregon, California, and Washington. I think the greatest thing you can do in life is serve others and reap the reward of knowing youve done something good for someone else. Provide product innovation and innovation in general. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. I started working at a young age and because of my early drive, have been involved in a variety of industries and performed many different jobs. Glad Tidings: Are Seasonal Franchises A Good Investment? Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. When our franchisees are successful, the brand is successful. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Prior to that, he was named Chief Development Officer in 2015 after serving as VP of Franchise Development since 2010. For me, my entrepreneurial passion really came from my parents. Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. I lean into that so that our employees can feel good about what they do.. Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. NET WORTH * LIQUID CAPITAL/CASH . Tropical Smoothie Cafe Store Managers make an average of $39,252 per year. "When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. Whats your favorite cuisine outside of Tropical Smoothie? We set company-wide strategic imperatives around these issues immediately.". Mark serves on the board of the Institute of Certified Franchise Executives. The TFC works hand-in-hand with Tropical Smoothie on all facets of the business from operations, IT, marketing, construction, and beyond, and their genuine feedback continues to establish the open communication we strive for, helping us to enhance our business model on an ongoing basis. In response to a question about the culture of Tropical Smoothie Cafe, Watson elaborated: The mission of Tropical Smoothie Cafe is to inspire a healthier lifestyle. Drain-Net Technologies. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system's sustainable growth, the success of its franchisees, and the . Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. Right now Im on a Mango Berry Cosmo kick. Show them that we care. While we had always involved franchisees, I felt it needed to be formalized and more visible to our franchise system. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. We had a high level of mutual trust and respect for each other that existed before I assumed the role of CEO. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. This information appears in Item 19 of our Franchise Disclosure Document. We can make you any smoothie that you like with our whole ingredients and you can mix and match as you see fit. So our franchisees, if theyre staying on top of their Tropical Smoothie Cafe, theyve got to own that three to five mile radius around there. In support of National Nurses Appreciation Month in May, we have also pledged to donate $100,000 to the American Nurses Foundations COVID-19 Response Fund upon reaching our goal of giving away 1,000,000 smoothies. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. I may have been, in fact, the person responsible for awarding them a franchise! "Tropical Smoothie Cafe is in a perfect position for the future. We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. The success of our brand is about the talent and drive of our talented executives and Support Center team. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. It was not possible for me to get involved in every project so I had to learn to let go and delegate. The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. I may have a trick or two up my sleeve I do get to make some decisions occasionally around here. On April 16 we met our goal of 100,000 smoothies, but our franchisees havent stopped there, and the new challenge is to donate a total of one million smoothies by the end of May. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Turns out, theres a lot to know about Tropical Smoothie Cafe. Were finding ourselves in an environment where people want speed. It's almost all you need to know about the results of Mr. Watsons work and commitment to the franchisees. This information appears in Item 19 of our Franchise Disclosure Document. Both of my parents had the entrepreneur bug and they definitely passed that on to me. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about . 2~10() . CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. TropicalSmoothie.com. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. Call now and speak to a franchise development leader. Weve raised almost $7.5 million for them. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. And if you do that well, then your top-sellers, sometimes you beat them. As a restaurant executive, hospitality should be in your blood. Im a football lover. I was lucky enough to work with the founders of the business (and still do as they are board members) as well as work under our first CEO, who did an amazing job. An offering can only be made by prospectus filed first with the Department of Law of the State of New York. Over the next five years, our goals are to reach 1,500 cafes open across the U.S., with over 18% profitability for our franchisees on average volumes in excess of $1M, all with very high operational satisfaction for our guests. Watson:"At Tropical Smoothie Cafe, it's our mission to inspire a healthier lifestyle by serving amazing food and smoothies, with a bit of tropical fun. I was lucky enough to work with the founders of the business (and still do as they are board members) as well as work under our first CEO, who did an amazing job. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. If its not run-of-the-mill bland food, we want to bring a little bit of a culinary experience to quick casual, and still provide convenience, and value, and all those kinds of things. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands. The offering is by prospectus only. A presentation for a board is focused on very different things than a franchisee roadshow. Mark serves on the board of the Institute of Certified Franchise Executives. Charles Watson:"Prior to joining Tropical Smoothie Cafe, I worked for several hotel and hospitality-centric companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc. and Hospitality Real Estate Counselors. How do you feel about franchise advisory councils? Thats a smoothie that has pineapple, strawberries, and white chocolate and coconut. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. Watson has been with Tropical Smoothie Cafe for many years now, so he has seen the growth up close. "Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. And what we were able to do is to take a smaller organization that was scrappy, just like Tropical Smoothie Cafe, and really build their endowment and really serve a lot of families. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Tropical Smoothie Cafe's Profile, Revenue and Employees. As a 35 year veteran of the restaurant and franchise industry, I have always been fascinated by the challenges, risks, rewards, and day to day "work" a CEO faces when first taking the helm of an ongoing franchise organization. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. Resolved: Release in which this issue/RFE has been resolved. Then I was our chief development officer and Ive been our CEO for about three years now. The offering is by prospectus only. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. If you don't have a Tropical Smoothie Cafe near your home yet, just wait a bit. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. 770-580-2333 See where were looking to grow to meet the incredible demand. Costs can vary by location and the average cost is $370,000. A shift leaders hourly wage is an average of $11. So its the made-to-order. It is for information purposes only. We must be able to service the guests who want to be on demand.. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. I think the biggest shift will take place for those restaurants that can't be open right now. 2020, 2019, and 2018 average, median, highest, and lowest net revenues, number of stores, and number and percentage of stores that surpassed the average net revenues in the category for the top 10%, top 25%, . While the pandemic destroyed thousands of restaurants last year, Atlanta-based Tropical Smoothie Cafe had one of its best years to date. What is the mission and goal of the company over the next few years? CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. Weve implemented various franchisee support initiatives, including decreased royalties by 50%, ongoing support with PPP loans and real estate deferrals and abatements, rolling out curbside delivery systemwide, deployed hyper-local marketing strategies to drive business within a 12-mile radius of cafes, among many others. He was previously. Such filing does not constitute approval by the Department of Law. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Well, we just talked about Camp Sunshine and we have a smoothie called the Sunshine Smoothie that is orange and mango based. shin numbness after acl surgery; first friday phoenix vendor application; benton high school baseball roster; surprise message link for boyfriend Tropical Smoothie Cafe. Its getting involved in the local community. Its only here until August. Tropical Smoothie Cafe, LLC . No credit card required. How Much Do You Make Owning A Tropical Smoothie. Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. Because of our amazing guests, our franchisees, and the communities they serve, including those on the front lines of this pandemic, we will get through this. And so we are rolling out this fall, what were calling it, our Inspire Better, right? Watch the complete interview here or start your journey in becoming a Tropical Smoothie Cafe Franchise Owner by completing our form. I think all natural, whole fruit, and the ability to substitute while also having some really great baseline recipes that we have out there. Occhiogrosso:What was your plan for the first 90 days? My experience with the brand up to that point was beneficial because I was already very immersed in the operations and processes that had contributed to its success at that time. Every day is a day to celebrate at Tropical Smoothie Cafe, with all the success were having. Based on our fiscal year ending 12/26/2021 and includes 768 Restaurants that were open for at least 12 months as of 12/26/2021. Yes, I am putting my mark on the brand and culture, but I have been around long enough not to stray too far from the DNA of the brand.". He has been instrumental in developing the culture of Tropical Smoothie Cafe and earning the trust of our franchisees. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. When asked about developing people skills with a generation used to communicating online, Its an opportunity for us as managers and Franchise Owners to teach the staff how to greet people, look them in the eye, and ask how may I serve you today? Its our job to teach the next generation. Occhiogrosso: How do you feel about franchise advisory councils? So thats always up there. My experience with the brand up to that point was beneficial because I was already very immersed in the operations and processes that had contributed to its success at that time. In a franchise system, without broad franchisee buy-in, you cannot move as efficiently and effectively as is required in today's business environment.". Tropical Smoothie Cafe. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state. Theres an obvious answer for me here, and thats to put your heart into what you do. From wraps to flatbreads to salads, Mr. Watson continues to solidly position Tropical Smoothie Cafe as a leader in the fast-casual, healthier lifestyle food category. He was previously Tropical Smoothie Cafe's Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010. Looking ahead to twelve months or two years down the road, Watson had this to say: Tropical Smoothie Cafe is in an incredible growth phase. And its been a heck of a ride, lots of growth, and I just really enjoying being able to scale this brand and bring healthier food and smoothies to the United States.. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. This is a BETA experience. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Youre paying for a premium product. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Interested Tropical Smoothie Cafe franchise candidates should have business experience, along with a minimum net worth of $350,000, which includes $125,000 in liquid assets. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. He has been the Chief Development Officer since 2015 and directly responsible for selling more than 800 franchises during his tenure. For the fiscal year 2021, these End-Cap and In-Line Tropical Smoothie Cafe Restaurants typically ranged in size from 1,200 to 1,900 square feet. Charles Watson has been the CEO since . Atlanta, GA 30338 F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. Tropical Smoothie Cafe is rounding out yet another year of impressive growth. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Tropical Smoothie Cafe announces Charles Watson as the new Chief Executive Officer. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. And theyve been able to do that, which is increased our average unit volume many, many times over the years. Vice President Franchise Development. We really call Tropical Smoothie Cafe a street corner business. The Version table provides details related to the release that this issue/RFE will be addressed. Without our franchisees, committees, and council, I simply could not do this job. Charles is directly responsible for selling more than 800 franchises during his tenure. And now is the right time to buy." . I think the biggest shift will take place for those restaurants that can't be open right now. "We were in a good place! Paul Marsden oversees development and execution of financial strategies to support the companys business plans. Net Worth Requirement $350,000 . These early experiences in the workforce are what ignited my entrepreneurial spirit. From there, we set up committees, reporting into our TFC, around the major parts of our business, and included more franchisees to provide feedback and work with us on further improving IT, Marketing, Design, and Construction, etc. See where were looking to grow to meet the incredible demand. CEO Charles Watson, along with his leadership team, will be hosting an informative event at the franchised Tropical Smoothie Cafe in Dallas-Fort Worth, located at 760 Airport Freeway, Suite 400 . Again, the franchising, especially in Tropical Smoothie, it is a local business. That created a kind of blueprint that served as the foundation for me to take the reins and lead the company the way I felt was best. Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. He is survived by his children Kayla (Jason), Kelsey (Billy), John (Stephanie), Kincaid (Cecilia), his siblings Orville Dallier (Angela), Sue Dorey (Tom), Donna Each year, franchisees complete the Franchise Business Review to essentially grade us here at the Support Center on how we're serving them. CLOSE. Since that time, he has led the company on its quest towards $1billion in sales by 2023.
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