NCAA rules will limit her practice time. On3 NIL, which tracks college athletes' NIL deals, estimates Lee's market value of $1.5 million. After all, they always expected her to win some medals in Tokyo and believed she had the potential to compete for the all-around gold. Lee, 18, landed her first gold medal Thursday after delivering a gutsy performance in the womens gymnastics all-around final, an event Simone Biles was favored to win before she withdrew, citing her mental health. 1 gymnast in the world. That number. As everyone predicted, Sunisa Lee has become a big name in the endorsement deals in college sports. Winning medals were on her agenda as she won the gold medal for the all-around event and excited the gymnastics fraternity. A roommate to hang out with. His timing could not be better, as fans were seeking a new star in the post-Phelps era, Delpy Neirotti says. Life & Style is part of the a360media Entertainment Group.Copyright a360media 2023. As of Thursday afternoon, Lee has surpassed 706,000 followers on Instagram and nearly 73,000 on Twitter numbers that will surely continue to grow. Regardless of where her career continues, marketers expect sponsors to line up to work with Lee the way they did for Biles back in 2016. Olympic athletes are paid $37,500 per gold medal, $22,500 per silver medal and $15,000 per bronze medal, according to a 2018 report from CNBC. She plans to compete at Auburn in the meantime, which also adds to her earning potential with the emerging name, image and likeness market at the college level. The fact that she sort of stepped up and won gold amidst all this controversy and issues about mental health and the pressure involved she was just under a microscope, and she came through.. 2023 Sportico Media, LLC. Graba on gold medalist Suni Lee: 'One of the best athletes in the world The slot was $4.547 million, and House ended up signing for $5 million. Matthes also represents utility player Peyton Wilson, drafted by the Kansas City Royals; right-handed pitcher Irv Carter, who was drafted by the Toronto Blue Jays; and right-handed pitcher Davis Sharpe, who was drafted by the Cleveland Indians. Not bad for someone whose slow recovery from a broken foot left her wanting to bail on trying to make it to Tokyo. 2 men found drugged after leaving NYC gay bars were killed, medical examiner says, College athletes profiting off of NCAA policy, College athletes take advantage of new NCAA policy, One way to fix Social Security? All rights reserved (About Us). Action Network based its figures off of an estimate of $0.004 per Instagram post, per follower, which the platform says is the average price the typical social media influencer earns for brand deals with consumer goods and service companies. Please note that this form cannot be used to reset your Google or Facebook password. But her impending haul off the mat is actually worth much more. How much is Suni Lee worth in 2022? Net worth, endorsements, and more Her incredible showing during the championship event has made her an American hero and fans are curious how much money the Minnesota native makes from her gymnastics career. [Lee is] now the new Americas sweetheart, Thompson added. YouTubes privacy policy is available here and YouTubes terms of service is available here. Recent changes to name, image and likeness rules now allow Division I NCAA athletes to monetize their marketability. Were just preparing for anything, Graba said. America loves champions, but they especially love meeting new celebrities, who emerged against difficult odds.. Brands that want to work with Lee in the immediate aftermath of Tokyo will pay a premium due to her demand, which means cash in her pocket and continued visibility that Burton said creates a sustainable revenue stream for Lees future. thrilling victory in the women's all-around, St. Paul gymnast Sunisa Lee wins all-around title, From Olympic goals to Olympic gold Sunisa Lee's journey, Hmong Minnesotans cheer Lee's Olympic journey, Sunisa Lee battles them all in Olympic quest, Lee leaps toward her Olympic dream and history. She entered the Olympics as the Auburn athlete with the most reach across social media platforms with 198,000-plus Instagram followers and 19,500-plus Twitter followers as of July 1, when NIL changes went into effect and those numbers have skyrocketed since the start of the Summer Games. Its the medal to win in gymnastics, in the sport that gets the most attention at the Olympics and brings in casual fans that are not necessarily big sports fans, but everybody seems to watch that Its humongous. Flight + Hotel (+Car/Transfers) Flight + Car. After dazzling in the Olympics, Suni Lee heads to Auburn - KARE "This is actually a potential success story because she doesn't need to leave college in order to continue to have a presence on the national stage and reap the rewards of that from a financial standpoint," Benders says. Even without additional gold medals in Tokyo, though, Dorfman believes Lees endorsement potential could rival what Biles made in the wake of the 2016 Olympics based solely off her performance in the all-around and the nature of the sport, with the athletes not hidden behind masks or headgear, making them more recognizable to consumers. When Suni Lee stepped onto the podium inside the Ariake Gymnastics Centre and placed around her neck the Olympic gold medal for the womens all-around, the 18-year-old U.S. athlete from Saint Paul, Minn., took her spot as the No. They didn't in the hours after her steady, poised performance on floor exercise helped her soar to the top of the podium. Already a subscriber? Jeff Graba, Lee's future coach at Auburn, made sure to highlight in his remarks after Lee won the all-around that historically gymnasts who win this title would have to turn pro because they wouldn't be able to make money going to college. Obviously she's going to have to work with an agent at some point here. We're just preparing for anything that's possible," he said, regarding her NIL potential, according to reports. She is the favorite to win gold on bars, which is her best event, and she is expected to vie for a medal on beam as well, with Graba saying she is fully capable of gold.. 1 hour 13 min ago, By During that competition, she claimed the gold medal for uneven bars, the silver-medal in the all-around competition, and won the bronze medal for the floor competitions. Gold medallist Sunisa Lee of the United States poses on the podium after winning the Women's Individual All-Around, July 29, 2021, in Tokyo. Both Minnesota Gov. She attended Auburn University on a gymnastics scholarship and has been a regular there. Sports businessexperts have predictedthat individual college athletes could generate tens of thousands and even hundreds of thousands of dollars in sponsorships and endorsements during their school days. The newly minted Olympic gymnastic champion's plans, however, have not. Family and friends react as Sunisa Lee wins the gold medal in the womens gymnastics all-around. Its not just the medal that makes her marketable, though, but the pedestal on which fans have long put top U.S. gymnastsfrom Mary Lou Retton to Nastia Liukin to Gabby Douglas to Biles. You become the face of the sport, raking in sponsorship deals. 'Let's talk 7 figures': How Olympic gold impacts Suni Lee's NIL Bei der Nutzung unserer Websites und Apps verwenden wir, unsere Websites und Apps fr Sie bereitzustellen, Nutzer zu authentifizieren, Sicherheitsmanahmen anzuwenden und Spam und Missbrauch zu verhindern, und, Ihre Nutzung unserer Websites und Apps zu messen, personalisierte Werbung und Inhalte auf der Grundlage von Interessenprofilen anzuzeigen, die Effektivitt von personalisierten Anzeigen und Inhalten zu messen, sowie, unsere Produkte und Dienstleistungen zu entwickeln und zu verbessern. Sunisa Lee says 2022-23 season will be her last one | The NIL Deal Whereas four years is a long time, for some reason, the three-year cycle seems a lot more doable and more commercially viable to keep them alive in the limelight.. Collins co-represents Allen with. Olympics2024Chances, Im Obsessed: Olympic Champion Suni Lee Reacts to an Adorable Surprise From For example, when Nike was an official sponsor of the Olympics in years past, an athlete like Biles wouldnt have been able to wear Athleta gear at the Games. ICE Limitations. St. James is the Saint in Smith & Saint. Lee also won bronze for the uneven bars and was part of the U.S. team that won silver. Due to her sensational performances in that competition, she earned herself a place with the US national gymnastics team. Last week, Lee was moving into her college digs at Auburn. Whatever endorsements ultimately come through for Lee, at least this much seems clear in the wake of Thursdays gold medal in the all-around her earnings potential could dwarf even some of the biggest names in college sports. He does, however, agree with the principle of a minority government. Its all good. Are you a print subscriber? Lee, who turns 21 in 2024, could still be in her prime as a gymnast for the next Olympics. Now that the Hmong starlet has won two medals one gold for all-around and one silver with the rest of Team USA that prize money will also factor into her net worth. Post navigation. Legal Statement. She helped lead Team USA to a silver medal in the team final earlier this week, stepping up after Biles withdrew following the first rotation due to a medical issue. Of course, Lee could still turn pro, but going to college might be in her best interests long-term, suggests Damian Benders, general manager of B Code, a digital media company connecting with Black audiences across digital platforms. Theres almost always someone who emerges as the fresh new face of the Olympic Games, and it is almost always a female, Burton said. LOWER NFL REVENUE NOT A FACTOR IN ALLEN DEAL: Buffalo Bills quarterback Josh Allens six-year, $258 million deal demonstrates both the players and the teams commitment to winning a Super Bowl and wasnt that difficult to complete, despite the pandemic compressing NFL revenue last year, his agent said last week. 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